As a senior executive at a high-tech software company, I understand that big data and automation is driving change throughout the world. Outbound delivery of messaging to our existing and potential customers needs to be highly personal and focused. To successfully compete, my company needs more actionable intelligence for a data-driven approach to sales, marketing, and product development. My company also has a responsibility to protect our intellectual property (IP) for the sake of our shareholders, our valuable clients and employees.
We have valuable sets of data within the company, and specific groups have different objectives. We need to correlate the data we have to get a more complete picture. License compliance (LC) cuts across many disciplines of this process, if properly implemented, has the potential to dramatically impact revenues, while protecting our clients from unfair competition stemming from software piracy.
Research and development needs to unite with sales and marketing on the importance of protecting software IP. Our LC team needs the support to implement a state-of-the-art LC program that will help us understand how deep the piracy problem is, what can be done in the future to minimize piracy, and how we can recover revenue from IP that has already been stolen so that we can continue to fund product innovation. We need a legal strategy to back up the program and to make it clear that theft of IP will no longer be tolerated.
We can leverage the same data gathered to identify piracy to provide deeper insights into customer behavior, thus helping our sales and marketing department to optimize trial evaluations, discover technical support issues, and re-negotiate enterprise license agreements.
In this e-book the world’s leading license compliance managers, intellectual property experts, and commercial litigation attorneys share their best practices for protecting your software company from piracy and under compliance.
“One of the many benefits of SmartFlow is to our customers, who have been pushing us to pursue the pirates because of unfair competition. Piracy is not going away any time soon, it’s actually growing and now we can do something to minimize this problem.”