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As a leader at a high-tech company I realize that sales and marketing is changing rapidly, and data is one of the leading catalysts of change. Conventional marketing revolves around a broadcast model of amplifying a message to the masses, while ignoring the valuable data on people that may want to use or may already be using our software. To play a key role in successfully completing sales cycles and driving compelling events, my company requires more actionable intelligence for marketing and a data-driven approach to sales.

Hackers are deliberately cracking our software by circumventing the licensing manager and sharing free downloads or selling copies on the dark web at a very low cost. We also suspect some of our customers are using unlicensed versions or over-deploying legitimate licenses by using them outside of the terms of the agreement. An obvious way that data can impact our company is through sales revenues generated by a more comprehensive LC Program that provides details on illegal usage.

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The one competitor who affects everyone in our company is the one competitor we are all ignoring: software piracy! About 10-25 % of our sales potential is being lost to piracy, resulting in lower sales and commissions, and wasted sales cycles. The pirates are selling our software for pennies on the dollar, especially in China, and every time a great evaluation suddenly and inexplicably goes silent, we know why. We feel angry and ineffective in dealing with this competitor, so it is seldom brought up or even acknowledged.

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I need to work with management to implement a state-of-the-art LC program. With the right usage data, we can understand the depth of our piracy problem, what we can do to minimize piracy in the future, and how we can recover revenue from IP that has already been stolen. We need to do this not only for our own bottom line, but for our customers, who deserve a fair competitive playing field in the marketplace and who we want to continue to buy our software.

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How Can SmartFlow Help?

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Complimentary Piracy Impact Report

SmartFlow can help my company understand the scope of our problem with a customized piracy impact analysis. We’ll be able to quantify the total revenue lost and estimate what could be recovered with an effective LC program. SmartFlow’s intuitive data gathering and analytics tools will help us see exactly who is illegally using our software, where, when, and how often. We can build an implementation plan and set targets to measure our progress. 

COMPLIMENTARY PIRACY IMPACT ANALYSIS
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License Compliance and Revenue Generation

Our enterprise customers may be violating their license agreement by sharing licenses for multiple locations or over-deploying their software. A comprehensive license compliance program that gathers usage data will help our salespeople re-negotiate enterprise license agreements and bring customers into complete compliance. The SmartFlow “virtual audit” ability can increase target conversion rates by 50-100% and eliminates the guesswork involved in estimating under-compliance and the high costs of an invasive on-site customer audit that disrupts business and customer relationships.

LEARN MORE ABOUT CREATIVE LICENSING
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Actionable Data

With the SmartFlow Analytics and usage data, we can provide sales and management with the details needed to start a high-level conversation with the non-compliant organizations. Detailed evidence can streamline the negotiations and result in both a substantive monetary settlement and a stronger customer relationship. In cases that are not easily resolved, our legal department will have the supporting evidence should the need come up to initiate legal action to protect our valuable intellectual property.

ULTIMATE GUIDE TO FIGHTING SOFTWARE PIRACY
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Brand Protection

Counterfeit software is often infected with malware or ransomware. We need to make sure that our customers are using genuine licenses for our software so they get the best possible user experience. The data gathered from a SmartFlow LC program will help us protect our software brand and our customers’ operations by identifying and eliminating counterfeit licenses and cracked versions that won't work properly and may contain dangerous malware that hinders operations.

LEARN MORE ABOUT PROTECTING MY BRAND
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Business Intelligence

SmartFlow’s data enrichment and analytics can be visualized using advanced data reporting that makes sense of the trends that emerge from the usage data. SmartFlow's business intelligence features will reveal market trends and provide valuable insight to help management understand how customers are using our software. Sales will be able to use SmartFlow’s software usage analytics to optimize trial evaluations, discover technical issues, and re-negotiate enterprise license agreements.

WHITE PAPER: USING DATA ANALYTICS TO DRIVE SALES
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Ongoing Anti-Piracy Monitoring

Our comprehensive SmartFlow compliance program will enable me to continually monitor usage of our software so that I can ensure our licenses are being used properly and stay on top of piracy to shut it down quickly. The pirates will understand that we are not a quick and easy target and will seek less formidable victims. Sales and marketing will be provided with a steady stream of leads from actual users who simply need to be informed of the terms of our license agreement and persuaded to pay for each software installation.

LEARN MORE ABOUT SMARTFLOW ENTERPRISE
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Discover Our Ultimate Guide to Fighting Software Piracy

In this e-book the world’s leading license compliance managers, intellectual property experts, and commercial litigation attorneys share their best practices for protecting your software company from piracy and under compliance.

READ IT NOW
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Major EDA Company

“SmartFlow has evolved into a very advanced technology that we are confident will provide us with the information we need to take action against piracy. The SmartFlow team are very knowledgeable and they are motivated to work with us to develop a solution that fits our needs.” 

- CEO